By Meghna Deshraj

June 30, 2022

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The work culture has changed drastically in the last few decades. In a society where both customers and sought-after talent place high demands on companies’ values and behavior, the work culture is becoming increasingly important. The previous notion that work was primarily something that had to be done so that you could provide a roof over your head has today shifted to a work culture where most employees want personal and meaningful work. Work culture has become increasingly personified, and it must, in some way, accommodate our different personalities and lives.

More and more companies are also beginning to understand the connection between workplace culture and employee performance. But a good corporate culture cannot be created at once. On the contrary, it’s an everyday job. Below we share 5 expert tips for developing an attractive work culture.

Define Your Vision 

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A strong company has a clear vision that gives its employees a sense of purpose. Once you have defined your vision, it will be easier to both set goals and start projects within the company, but also for outsiders to understand what you stand for. A strong vision brings together employees who all work toward the same goal.

However, in order to define a company vision, you must first define a personal vision. As an entrepreneur, you’re probably under a lot of stress, balancing work and personal life and defining your values. And all of this can have a negative impact on your employees. That is why you must create a personal development plan. This will help you understand where you stand both personally and professionally, where you want to be, and how to get there. 

When you have a clear vision, it is easier to communicate it to your employees, and when you have an idea of where you’re headed, it is easier to lead them in the right direction.

Corporate Gifting

Customers and clients are at the center of every business, but so are your employees. So, make it your priority to build relationships and show everyone how much you care about them. 

Corporate gifting can be an excellent way to do this. It’s the practice of sending gifts to anyone with whom your organization wants to maintain solid connections and it’s much more than simply giving gifts. When it comes to corporate gifts, remember that they don’t need to be expensive but rather selected with thoughtfulness and originality. This will ultimately help your employees stay connected and engaged. It will make your team members feel valued and appreciated, as well as give them a sense of belonging to the company. 

Corporate gifting during important milestones such as birthdays or work anniversaries is a great idea and can be used as a way to extend your gratitude to all employees who are doing a great job. As we mentioned earlier, the gifts don’t need to be high-priced, it’s the thought that counts.

Positive Feedback

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It may sound obvious, but as a company leader, continuously giving positive feedback to employees can make a world of difference between happy and unhappy employees. 

Out of sheer sloppiness, the focus of feedback can more often end up on negative things that need to be improved, while the positive things, those that create and fuel motivation and productivity levels, are forgotten. The extent to which employees are recognized and valued for the work they do has an impact on the overall climate of the workplace.

Analyze Your Employee Turnover

Take a good look at what your company’s employee turnover looks like. Do people stay for a long time or has the staff changed a little too much? Once you do this, it’s time to get to the bottom of why they quit their jobs.

Have they been offered a better opportunity or is it something that is not right at your company? Are there not enough development opportunities or is there something in the work culture that’s lagging? If the person has been offered a better deal, you now have the opportunity to negotiate and see if there is something that can make them stay.

Have Fun

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A workplace shouldn’t solely be about projects and deadlines. To make employees feel comfortable, and stay in the company for a long time, it’s important to be able to offer more than just a space to work 8 hours a day.

Set up an activity group where some employees are responsible for fun things you can do together, both during and after work hours. It can be anything from breakfast seminars, dinners, competitions, and after-work drinks. Spending private time with team members contributes to creating a more soothing atmosphere at work and significantly increases employees’ well-being.

Final Words

Companies can improve work culture if they work on defining their visions, showing appreciation, giving positive feedback, identifying any weak spots within the organization, and allowing workers to provide input. We hope our tips will help you develop an attractive work culture where each of your employees feels valued and appreciated.

About the author 

Meghna Deshraj

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