With the rise of social media and so many people using it to sell goods, an e-commerce website isn’t necessary.
And while social media is a great place to sell things, your e-commerce website has many benefits beyond what Instagram or Facebook can offer.
An e-commerce website is also relatively easy to set up and maintain, which makes it a perfect small business venture for new entrepreneurs.
Whether you have your own business already or are thinking of starting one soon, here are five reasons why you should have an e-commerce website.
It will make selling on social media easier
If you’re selling on a platform like Instagram, you’ll likely have to use an external tool to help you manage your sales, track your inventory, and make sure you can accept different payment
types.
However, an e-commerce website allows for easier integration with those payment systems. It also allows you to build your checkout system, ensuring your website works with any device and is easy to navigate for your customers.
This can be a major advantage if you have a lot of customers who buy from you. Having your e-commerce website will save you a whole lot of stress.
And the best part is that whenever you may have a different business plan or idea, or perhaps e-commerce is not a good fit for you; you could easily sell off your domain and move on with other things.
So it’s a win-win in any case. You can visit saw.com/appraisals/ to know how much your current website domain is worth.
You have more control over the customer experience
The experience your customers have when buying from your e-commerce website will greatly help shape their perception of your brand.
With an e-commerce website, you can control things like your website design, layout, colors, product images, and the tone of voice you use on your website.
All these things will go a long way to create a positive customer experience and make it easier for you to turn new customers into repeat customers.
You can also test different variations of these elements on your website, which can help you make your business even more successful.
You have more control over your brand
As part of the customer experience, you also control how your brand is presented. This is especially important if you’re planning to sell online, as your customers might never meet you in person.
An e-commerce website allows you to shape how your brand is perceived. You can design your website and products to reflect your brand’s personality and message while making it easy for your customers to find the information they’re looking for.
And, with an e-commerce website, you can put your entire product catalog online, so you don’t have to stress about which products to sell in person or on social media.
You can use your e-store as a lead-generation tool
While having an e-commerce website will turn some of your customers into repeat customers, you can also use your website to turn some of your customers into leads.
You can collect their contact information if a customer places an order on your website.
This contact information can then be used to inform them about your other products or services. This can be a great way to reach more customers, especially those who don’t use social media.
SEO Benefits
Social media platforms like Facebook and Instagram have become so popular that they’ve also become crowded. This means that it’s more difficult for your posts to get noticed, so you’ll less likely make sales through these platforms.
An e-commerce website, on the other hand, is a place where search engines can easily find your products and link to your site. Your e-commerce website gives you a chance to optimize all your product pages for SEO.
You can add keywords to the title and description of each product page. You can also include keywords in the name of each product, the description of each product, and the tags for each product which will help search engines rank your site for easy reach by potential customers.
Having your own e-commerce website will help your products be found by people who are looking for what you sell. This can lead to more sales and a profit that can be reinvested into your business.
Wrapping Up
An e-commerce website isn’t right for every business, but it is a great choice for many small businesses. It can help you make more sales, provide a better experience for customers, and help your business gain more recognition.
E-commerce websites are also relatively easy to set up and maintain, so there are many benefits to having your own website instead of selling items through social media.
