10 Awesome Video Marketing Tools Every Marketer Should Know In 2020

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The consumption of video content has drastically risen over the past few years.  With around 4 billion people watching videos on Facebook and YouTube every day, video marketing is one of the most effective ways to promote your brand online.

Making videos for your brand may seem easy at first but creating an effective one that can grab the attention of viewers and really influence them is a challenging task. To make unique and engaging videos, you’ll need some great video marketing software.


Videos marketing tools provide you with easy-to-use online video editor and video analytics tools that can help your brand stand out from the crowd. Below are 10 awesome video marketing tools to spice up your content and give your brand the required boost.


Wideo is an online movie maker that allows you to easily create, edit, and share highly engaging and compelling animated videos. 

You can customize your videos here by adding your own logo, images, or background music. If you’re short of time, you can use one of its pre-made templates and get professional output in a matter of a few minutes.

Wideo comes with a free plan for short videos up to 45 seconds. For longer videos, the pricing ranges from $9 to $39 per month.


More than an editing tool, Viewbixis a type of video analytics and interaction platform that helps you create interactive videos in simple steps. 

Viewbix helps you to understand what content resonates the most with your audience. Its analytic tools empower you to make your viewer’s experience more effective. This, in turn, maximizes your reach across the internet and drives more traffic to your site.

Though their pricing is not revealed on their website, different reviewing sites suggest that Viewbix is free for 2 players and 10K impressions per month. The subscription starts from $10 per month and varies according to your need.


VideoScribe is a video creation software that lets users automatically create whiteboard-style animations. This difficult task is achieved by letting users select and add images, text, music, voice-over, and canvas, which is then converted into a unique whiteboard video. 

This tool has tons of pre-made templates and over 1900+ royalty-free soundtracks to choose from. After creating a brilliant whiteboard animation video, you can easily share it via email, YouTube, or Facebook.

There’s a free 7-day trial for VideoScribe, but if you want to create HD Videos without watermark, you’ll have to buy the software. The current price is $17.50 monthly and $35 for a quarterly plan.


InVideo is another tool that lets you create engaging animated or professional videos of your products or services.

InVideo is known for its incredibly easy-to-use and intuitive user interface that guides you through each step of the video-making process. It also provides you with a vast library of professional scenes, props, templates, and soundtracks so you can create stunning content in no time. 

Once you’re done editing, you can directly publish your video to YouTube, Twitter, HubSpot, Facebook, Wistia, etc., right from InVideo as it offers integrations with these platforms.

InVideo does offer a free version, but it comes with a watermark. Watermark-free plans start at $10 per month.


Filmora is another great online video editor available in 2020. It allows you to perform basic edits (trim, rotate, brightness, contrast, speed), as well as advanced effects like Picture in Picture and Scene Detection.

Filmora video editor comes with loads of features such as color effects, video play speed adjustment, transitions, video effects, and many more enhancement features that make your video stand out. It also includes features like screen recording, video stabilization effects, audio noise reduction, and many more. 

You can purchase the software at a $ 9.99 monthly plan or $19.95 per year.


VideoCreek is an online movie maker software specially designed for businesses to quickly and easily create marketing and promo videos. You can customize your videos to represent your visual identity, insert necessary CTA, and then directly publish them onto platforms like YouTube.

VideoCreek does offer a free plan, but for more storage options, you’ll have to select their paid plans.


Vidyard is one of the best marketing tools online, which enables customer conversion. The software also comes with CRM tools for capturing customer’s information, data, and trends, which can be used for target advertising.

This powerful tool lets you create an email gate during the beginning of a video to collect customer’s email addresses. Unlike other video marketing tools, Vidyard offers pricing scales depending on what features and integrations you choose for your brand.


Wistiais a video software for businesses hosting video services on a large scale . It is a marketing tool that lets you customize your videos, track their performances, and add CTA’s for lead generation.

The most powerful analytics features of Wisita are heatmaps. They show exactly where your videos were watched, stopped, skipped forward, or re-watched. 

You can create 25 videos for free with Wisita. But for advanced features like market integration and lead generation tools, you’ll have to buy their paid plans, which start at $25 per month.


An extension of the YouTube analytics tool, VidiQ assists you in learning how to get 1000 subscribers on YouTube for free. It also offers a video course on how to grow your YouTube channel in a month’s time. 

With this YouTube extension, you can identify trending tags and topics. You can then leverage it to create your own content that instantly ranks on YouTube. At $ 7.5 monthly, it is among the top video marketing tools that you can go for in 2020.


Kinemaster is a popular mobile video creator that can drastically improve the quality of your videos. You can trim and split your clips, add text, emojis, custom color filters, and instantly review your edits.

It comes with a green screen chroma key feature, which enables you to change your dull background to interesting ones in just a click. It comes with a $4.99 monthly plan.

These are some of the best marketing tools of 2020 that you can use to improve your video marketing initiative. Don’t forget to visit Invideo to create awesome intros and outros for your videos!