For the last two years, businesses have been fighting a global battle to keep their doors open. For those who have made it, 2022 and beyond will be a period of business growth and an increase in sales. But just how can you go about boosting those sales?
We thought that we would take a look at what businesses are doing globally in order to understand how some are not only remaining in business, but are continuously flourishing. We will unpack how companies are increasing sales, widening their customer base and scaling after a really tough two-year period. Let’s take a look.
Spend Money to Make Money
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The fact is that in order to start making money, you actually need to spend some money. By this, we mean spending money on strategies and efforts that actually have a high ROI. Take a look at your advertising and marketing, for example. How much are you spending on your digital marketing every month? What is the ROI of your spend?
The fact is, if you are not putting money behind your social media posts, behind your keywords and heightening your SEO efforts, you aren’t reaching your audiences. In order to reach the target audiences that have a high likelihood of converting, you will need to have some budget to put behind these social campaigns.
So, look at putting money behind your Facebook and Instagram posts. Spend some money on your Google ads. Once you do this, you will start reaching an audience beyond your followers. To really increase your ROI, consider hiring a Google ads agency. Not only will you see results in a shorter period of time, you will be able to increase your following exponentially.
Automate as Much as Possible
Once you get one process right in your company, automate it and move onto growing the next. The great thing about this digital age is that there are a ton of digital platforms and tools that you can use to help scale your company. From procurement, supply chain, delivery, all the way to marketing and sales management, signing up for automation tools can take the effort out of resource-intensive tasks.
Look at your lead generation for one. In the past, lead generation was incredibly time-consuming. Nowadays, there are tools that help you generate quality leads from social platforms like LinkedIn directly to your website. For example, LinkedIn Helper is a great tool that can help you automate lead generation and you can check out their website for more information.
If you are looking for more marketing tools, there are some great tools that can help you out with your social media. We all know that the process of content generation, scheduling, posting, engaging and monitoring can be highly intensive.
Have a Firm Grasp of your Customer
How well do you know your customer? And by this, we don’t mean, do you know the basic demographics? How well do you know who they are as people? Age, location, gender aside, you need to know what they are interested in, what makes them tick, what content are they currently absorbing.
Once you start to get to know what your customer is looking for and how they behave online, you can start creating content which directly appeals to them. So, spend time mapping out a customer profile and start understanding what their interests and behaviors are. You can track and monitor trends on social media, for example, and understand what is appealing to your target audience.
Here, things like keyword research are really important. Knowing what is being searched and what trends they are following is key. Keep an eye on what your competitors are doing, but also what the industry, in general, is doing. When you see what your target audience is engaging with and actively following, you will be able to start creating duplicate content.
Re-Focus On Your Content
Right, now you have set yourself up with the right foundations to start effectively marketing. You know who your audience is, you have your platforms in place and you know what is trending. The next step would be to actually start creating content that is unique to your brand, but that appeals to your audience.
Content is important for several different reasons. Firstly, content can help inform, educate and enlighten your customer about your brand and offerings. Keep your content simple, descriptive and packed with the relevant keywords to ensure that it can be easily found. Your content will also need to be entertaining and eye-catching. So, spend time on videos, images, blog posts and great write-ups that can go over social media, to your emails and to media partners.
The second aspect of content is that it can increase your SEO rankings. The content on your website, across all your channels and that is sent out to partners helps Google ascertain where to categorize you and where to rank you.
Track, Monitor and Measure Everything
The last point that we want to touch on is something that many companies simply do not do. Data and information are your best friend when you want to create strategies and know what works for your customers and what doesn’t. Without the right metrics, how will you know what is effective and what is not?
Here again, each platform that you use is extremely useful in providing you with the right metrics and data you need. Social platforms provide you with insights, click-through rates, conversion rates and deep insights into how successful your campaigns are.
You can also use Google Analytics to track the traffic coming into your site, monitoring how it behaves and tracking what works and what doesn’t with your audience.
The Bottom Line
With all of this information and data that you are gathering at all times about your customer and your site, you can figure out what works and what doesn’t. Planning marketing campaigns can be streamlined and future content creation is more effective as you will know what works for your customer and what doesn’t.