Instagram is undoubtedly one of the most important social media platforms today, and marketers have incorporated it into their marketing strategy as a way to survive and thrive in today’s highly competitive business environment.

If you have a business but don’t use Instagram marketing, then you’re behind the curve. Whether you have a big or small business, you must use it to promote your brand and make it part of your marketing efforts. 

If you’re still not sold on this idea or don’t know what the big deal is with Instagram marketing, below you can read about 5 reasons why Instagram marketing is significant for your brand and your success.

Boost Brand Visibility

According to statistics, today there are roughly one billion monthly active users with over one billion photos being shared daily, making it a platform where brands can get tremendous exposure. Marketing works best through visibility and if your brand is not seen by the ideal target audience, then you’re probably not doing enough.

When you post useful and creative content, the number of brand mentions can be easily increased and you’ll succeed in making more people notice your brand. By leveraging Instagram to promote their brands, many unknown and smaller brands have succeeded to exceed the impact of already established companies that have been present on the market for many years.

Increase Engagement

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The ability to engage with your customers is what makes Instagram a powerful marketing tool. If you don’t have high levels of engagement, you most likely won’t be able to meet your business objectives even if you invest a lot of money and launch expensive marketing campaigns. Believe it or not, Instagram delivers 58% more engagement per follower compared to Facebook and 150 times more engagement per follower than Twitter. So if you want to achieve better ROI for your marketing campaign, a good starting point would be to attract more real Instagram followers.

It might be challenging to grow your Instagram business account organically. You can consider hiring social media services that can boost your Instagram growth, however, be sure to conduct thorough research before signing up for one. For example, you can check out this recent Path Social review if you’re intrigued to learn more about what they offer and how they can help you attract real Instagram followers organically.

Generate Leads 

Social media can have a strong influence on consumers and their purchase decisions. For instance, Instagram through its direct messages makes it easy for your audience to reach you directly. In addition, the platform allows you to link products in your posts and stories, making it convenient for someone to make a purchase decision.

Instagram helps you generate sales through strategic content and links in your bio and you can even use paid ad campaigns to reach a greater audience and in this way increase lead conversion rates.

Interaction With Customers

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Businesses can use Instagram to communicate with their audience directly and in real-time. Having proper interaction with your follower base can help your company build better and more lasting relationships. Additionally, it creates an image of a trustworthy and credible brand that appreciates its customers.

In turn, your customers can become your brand’s biggest promotors on Instagram by sharing their experiences with the products or services you offer. By simply using your brand’s hashtags, they can encourage other people to start following you and buy your products/services.

Valuable Feedback

As an experienced marketer, by now you’ve probably had the chance to monitor conversations about your brand on social media platforms. By simply keeping track of your mentions on Instagram, you can get an overall image of how well the brand is received by your followers and how you can improve.

Feedback in the form of recorded videos, published photos of your products, and comments on posts about your business should never be ignored. You need to identify brand advocates and get a better understanding of how customers perceive your brand.

Instagram is a great tool because it provides you with access to information like the number of times your story has been viewed, which posts received more engagement etc. This allows you to compare which content performs better and conduct campaigns to track metrics.

Final Thoughts

Instagram as the visual-first social medium is the best solution for your brand if you’re looking to engage with your target audience and boost brand visibility.

Regardless of the industry that you work in, it pays to build a presence on Instagram as it will increase engagement, allow you to interact with customers, and receive valuable feedback. However, before you start your Instagram marketing, identify the techniques to use and be clear about what objectives you want to achieve.  

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