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The outlook of a website is the most important aspect of any web domain. Many well-reputed businesses fail to acquire a significant number of loyal clients or customers due to unattractive layout of their business website. The usability is not up to the standards and the visitors prefer to explore competitor’s website which could have reinforced their website by enhancing user experience on their website. It has been observed that good usability leads to increased sales and revenues.

Out of numerous mediums, your website is one the major which will tell your customers about your brand and what your services are all about. As time goes by, there comes a variety of new web elements that works to improve the effectiveness of the content on your website. The trends keep on changing and it’s not substantial to keep up with every trend. However, besides leaving your website there without any update and modification is not a good way of engaging clients. 

Today we are going to discuss top features that are essential to enhance the impact of your website design.

Features of Effective Website Design

1. Typography

Typography is a major element of perfect web design. No matter how many visual elements you have used on your website, still the textual content has its significance. The optimized content is also important to improve your position in the search engine rankings as well. Visually appealing typography not only enhances the readability factor of the content but provokes to explore the whole piece of information instead of scanning only the top paragraphs. 

Many fonts that look fancier harm the readability factor. So make use of those fonts that are easier to read. Take care of typefaces for your web elements like buttons and headlines etc. 

In the industry of web design Pakistan, development is becoming more popular and emerging in the IT sector. Now there are numerous web designing and web development firms that are providing their services all across the globe. 

2. Mobile responsiveness

With the rise of the digital era, the websites are also required to resonate with modern trends. Now almost every adult owns a smartphone so it means that your website would be accessed through these devices. It is crucial to optimize your website in accordance with the display of these devices. It is important, as customers find it difficult to browse your website in smear devices that will either make it hard to scroll and difficult to approach many CTA buttons. 

3. Navigation

The navigation is one of the most important parts of any website design. The navigation on your website should be smooth and easily accessible. These days there are several flashy navigation systems backed by JavaScript with the CSS are being introduced by developers that looks stunning and glorious but it has become difficult for end-users to identify the intended links to the webpages. Make sure the navigation on your website is located in the main focus areas of the website and links to the key content are prominent as well.

4. Color scheme

The colors are what distinguishes your site from your competitors. So, the color and contrast on your website needs to be balanced and should have perfect harmony with the theme or niche of your website. The colors in the background of the website should have a connection to the colors used in the content. The contrast between the pattern of color schemes will it difficult for users to read the content and will eventually harm the usability of the website.

5. White space

White space is the distance between the elements of the webpage.  The white spaces are important because it gives a visual relief to the user’s eyes and assists them to focus on the intended content. It enhances the readability factor of the website and call to action buttons get most prominent when there is nothing much around them. The white space reflects the elegance and sophistication and assists in guiding users to the productive areas of the website. 

A good user experience demands a white space which let readers eyes relax while exploring the content and exploring information. 

6. Simple and clean

A website jam-packed with numerous features and unnecessary animation effects and visuals may extend the visual appeal of a website but it will reduce its usability all along. To create a long-lasting impact of your web design, it is significant to make it simple and clean. It will not only look compelling but it also assists in navigating to the other sections of the website. 

The additional design features may prevent users to acquire intended information and be there as an obstacle in the website’s main purpose. So, it is important to keep your website design simple, smooth and clean so it will be easy for visitors to find their way easily.

Final Words

It’s rather a good thing to introduce new ideas to the layout of your website but entirely reinventing the wheel could be distressing. It is better to go with the things that are already familiar to the users. It’s better to integrate navigation menus to the top of a webpage as it is ideal to locate and move to the other pages.

The contact information should reside in the bottom and logo should be on either one of the top corners. Try to avoid shady and distracting animations in the menus as they often make it difficult to approach links and make sure the links are prominent too.

Also Read- UI Trends for Mobile App Development in 2019

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