Whether you have a small dental practice or running a big hospital in different locations, there’s no denying that SEO is crucial to your private practice.
People from all over the world are relying on search engines to look for information, as well as find products and services.
To take advantage of that search engine traffic, you should implement Search Engine Optimization (SEO), helping you stand out from your fiercest competitors.
That’s why you need to implement a solid SEO strategy when crafting your marketing plan. In this post, we’ll discuss the ten reasons local SEO is useful to your practice.
Google is the New Yellow Pages
When you rank on local search listings like Google Maps and Google My Business, you will be found by more people in your area. Chances are, most people love to frequent businesses that are close by.
So, listing your site on Google My Business gives you exposure to the people in your local area.
After you are done optimizing the pages on your site, it’s also doable to rank on the main search using local keyword. Doing so helps you serve your customers more and boost your profits.
Listing your dental practice on local directories online gives you a greater chance to appear on local search results. When prospective patients learn about your local dental practice, there is an increased chance that they will contact you.
Leverage Local Online Reviews
Local SEO helps you win over more patients and improve your authority in your field. They are also crucial because 90% of consumers turn first to online reviews before ultimately deciding to buy. This aspect is incredibly valuable in your practice, especially if you are looking for new clients.
As you already know, building your local reputation is important. You may have already started building it on online platforms like Google Reviews and Yelp.
Local SEO allows these positive reviews to become visible for users, encouraging new reviews to come in. Responding to the comments left in these platforms ensures that your reputation remains intact.
Whenever you are responding to these comments make sure to integrate location-based keywords. That way, when a user searches for “2019 best dentists in Toronto” they might give a five-star review of your practice.
Attract More Local Patients to Your Door
SEO functions to optimize your content for searches that users are likely to search for on Google.
By having a solid local SEO strategy, you will be optimizing your site and your other content for location-based keywords.
That way, your content is more likely to appear on search results on Google for searches like, “best dental practice in New York,” or “dentists in near me.”
Since people are more likely to click on content that appears on top of the search results, local SEO brings organic website traffic. As a result, more local clients can find you.
Local SEO is extremely valuable especially if the competition for your practice is fierce, and you want to stand out from the rest of the pack.
Local SEO is Essential in Voice Search
Therefore, the voice search isn’t just a trend anymore. It’s steadily rising in popularity and continues to grow as voice technology becomes more powerful and mainstream.
It gives you a significant advantage because voice search has now become more commonplace. As it is becoming more and more prominent, and as you optimize your existing strategies, it gives you an excellent opportunity to outrank your competitors.
It Helps Generate Leads
As for most dental practices, lead generation is the usual local SEO goal. So, ensure that you use specific keywords in your existing content strategy.
The more users that will come across your online content and read your blog posts, the more likely that you will rank for local search engine results. Not to mention, it will help you generate qualified leads, attract more prospects, and create more conversions.
Over to You
Your dental practice depends on local patients. That’s why for your digital marketing strategy should be focused on local optimization.
Even for the dental industry, local SEO is here to stay. Chances are, local patients will be searching for local practitioners in their area to help them get what they need.
Search engines are making sure that only the relevant dental practices will rank higher on search results. So, it is time to ditch the Yellow Pages and think about creative ways on how to improve your presence online.
Also, think about how you can optimize your site so that it shows up on the first page of search results.