Although blogging can be extremely beneficial for students, it also brings along a number of issues. Young writers are facing lots of challenges starting from a lack of time to burnout that doesn’t let them generate new ideas.
Some issues are pretty easy to solve. For example, if you are struggling to balance your hobby and studying and, thus, lack time, all you need is a bit of professional help. In such a situation, you can always turn to paper writing service EssayPro for assistance and take some load off your shoulders.
But, what to do when you are facing some more complex issues? For example, with your audience. What to do when you come across a stumbling block in the development of your blog and have no idea how to attract more readers to it? If you found yourself in such a situation, this post will help you find some ideas!
Growing Your Student Blog: Top 6 Marketing Tips and Tricks
If you are running your own blog just for fun, now is time to start expanding it. And even if you are already monetizing your resource, there is always plenty of space for improvement. In any case, to make the most of your project, you need marketing.
It is marketing that helps you build your own brand, boost awareness, and, of course, increase your revenue. Thus, every student blogger needs to know the marketing basics, and we are here to help you with this!
Below, you can find some of the most effective tips and tricks that will help you make your posts noticed and drive an audience:
1. Don’t Neglect Keywords
Table of Contents
If you are wondering how people find stuff on the web, the answer might be much simpler than you could imagine – they use related words and phrases. Whenever you want to look up something on Google, you enter a relevant query in the search bar and then pick the result that satisfies your query best, right? Your readers do the same and you can use it to your benefit!
One of the most time-tested and efficient ways to promote a site is by generating content that contains the most popular relevant keywords and phrases. All you need to do is to research related keywords before writing every article and include the top-searched ones. This way, you will make your posts visible to a larger audience.
2. Leverage the Power of SEO
The next trick is to use the best SEO practices on your pages. If you have never heard of it before, Search Engine Optimization is a set of practices aimed at bringing your site higher in the list of search results, thus, allowing more people to find it.
In fact, the previous tip concerning the use of keywords is one of the best SEO practices. But, there are also many other ways to optimize your site. Long story short, to ensure higher ranking you need to create high-quality content that offers a positive visitor experience (i.e. is relevant, brings value, and well-targeted).
3. Use Social Media
Due to the huge popularity various social media platforms have today, these have long become powerful tools for marketing. Social media can help you drive lots of readers to your blog. Thus, we encourage you to make social media an integral part of your promotion plan!
4. Benefit from Guest Posting
Another marketing trick you can use is guest posting. In a nutshell, it implies creating high-quality content that links back to your site and publishing it on other blogs. This approach is known to offer plenty of benefits. It is a good way to expand your audience and drive traffic to your site.
5. Advertise With the Help of Influencers
Going back to the popularity of social media, it is worth noting that today’s online influencers have a huge impact on the audience. They have lots of followers who trust their opinion. Thus, if you can get your blog promoted by an influencer, you can drive lots of readers with literally no effort.
However, there is one thing you need to keep in mind. Influencers, especially big ones, can have pretty high price tags for advertising. Thus, this option may not suit everyone.
6. Consider Paid Ads
One more way how you can promote a blog is through paid ads. Today, there are plenty of ways to request paid promotions via social media, Google, and other resources. Typically, if you can target your ads well, you will get lots of views and traffic thanks to paid ads.
Since it requires some investment, it is also an option that may not suit everyone. However, if you do have some budget you can spend on marketing, be sure to give it a try! The biggest benefit of paid ads is that you can fully customize your targeting and reach just the right audience. Thus, such ads can bring very good results.
Somewhere, in a perfect world, lots of readers would find their way to your site themselves just because you create valuable, high-quality content on a regular basis. This would be perfect, right? It sure would. But, unfortunately, we don’t live in such a perfect world.
Although the quality of your content matters a lot, it is still not enough to ensure that your posts will be seen by a large audience. To drive more audience, you have to promote your blog. And you have to make promotion an integral part of your overall content strategy. Otherwise, you risk keeping your site unnoticed. That’s why you need marketing.
Luckily for you, there are a whole bunch of efficient tricks that you can use to attract more readers to your student blog. Hopefully, this article will help you find some ideas for your own strategy. In the end, the last tip we want to give you is not to be afraid of experimenting. Try different approaches, analyze results, and never stop improving your marketing strategy, and then you will succeed!