If staying safe while on the internet is a priority for you, you may find it very useful to employ a proxy service every time you want to begin browsing. More brands and people depend on proxies not just for security and protection but also for anonymity and quick internet operations.
This is because the best proxy services are associated with so much functionality. It is even safe to say that using a proxy eliminates over 90% of the risks most commonly associated with being online these days.
A company can stay discreet while performing sensitive operations, conceal their identity from online elements, bypass any form of geo-restrictions, and still manage to do several repetitive tasks quickly and automatically. If you think this is what might boost your business, visit now.
This short article will consider 5 of the most common applications that today’s digital brands find for proxy in their day-to-day activities.
What Is A Proxy?
A proxy can be defined as a sophisticated computer that can mediate between another computer and the internet. For this purpose, proxies are usually positioned between the internet user and the stretch of the internet. The goal is usually to have them intercept communications between internet users and the internet. So that while some types of proxies protect the internet, some serve the needs of the websites and servers, protecting them from overloading and safeguarding their most sensitive content from some users.
Proxies that act in the general interest of internet users, such as brands and regular people, are generally referred to as forward proxies. In contrast, those that act to protect the servers are called reverse proxies.
Regardless of which of the above functions a proxy performs, proxies are these high-level intermediary computers that confer various degrees of protection and security on the user while enhancing the overall internet experience.
4 Major Types of Proxy
Described below are 4 of the major types of proxy:
- Forward Proxy
The term forward proxy generally refers to proxies that internet users can use to communicate with the web. They function mainly to accept requests from a user and transfer those requests using their internet protocol (IP) and location. Then they return results the same way to conceal the user’s identity and prevent data breaches.
These proxies are best used in instances where clients need to bypass geo-restrictions easily.
- Private Proxies
These are the types of forward that are allocated to a single user at a time. A given user can only use the IP, location, and proxies at any particular time. This makes it very easy for these proxies to navigate the internet smoothly and remain unblocked even during repetitive actions. Owing to their large proxy pools, they can easily rotate proxies to stay fresh. The most common types of private proxies include residential proxies and datacentre proxies.
- Public Proxies
These are also mostly forward, but their IPs and locations can be used by more than one user at a time. Even though this directly translates to lesser exclusivity for a user, they are effective, with some even being free.
- Reverse Proxies
These are the direct opposites of forward proxies as they serve the interest of the websites and servers. They do not take requests from users and deliver results as forward proxies do; instead, a reverse proxy protects the server’s sensitive content and helps spread traffic to prevent servers from crashing.
Also, they can be used to enforce geo-blocking – the process of preventing internet users from certain regions from accessing some web content.
The Most Common Proxy Use Cases
There are several ways that proxies can be useful, with the following being the most common use cases:
- For Providing Corporate Security
There is almost nothing as scary as losing your business’s most sensitive information to scoundrels on the internet. A data breach can result in not just theft of data alone but the theft of identity.
Proxies are used to prevent this as they are great at masking online identities while also preventing sensitive data from being read. Some even provide extra encryption to ensure that no one can view data that you extract except you.
- For Web Scraping
One of the most common applications for proxies is in the collection of data from several sources. Data extraction is the key to making important business decisions these days, and proxies are used to make the process possible, easy, and faster. With proxies, brands can automatically collect the data they need, in the amount they need it, as often as they want and as quickly as possible.
- To Bypass Geo-Restrictions
Geo-restrictions are common instances where some internet users are denied access to certain content on some server because of their physical location. This is usually a big problem as some brands will not have sufficient data to implement some necessary strategies.
Proxies can help bypass these restrictions by easily changing a user’s IP and location so that he appears to be browsing from a different location.
- For Balancing Traffic
This is especially the role of reverse proxies. They are used to protect the integrity of the servers by ensuring that malicious requests do not get to them.
Then they also help to balance out incoming traffic amongst the available servers. This way, no single server is overloaded enough to crash.
Aside from providing security and balancing traffic, these proxies are also used to reduce bandwidth and improve performance by storing and serving caches and static content.
Proxies can be the one tool that makes or mars a digital brand’s growth in today’s internet world. And their applications differ according to type. However, we can generally say that proxies help secure both users and target servers while performing other key functions such as bypassing geo-restrictions and improving the internet experience.