In reality, how important is blogging? Very, to say the least. This year’s survey by HubSpot indicates that blogging is a pillar of content marketing. Out of 6.200 surveyed industry experts, 53% of all marketers have stated that blogging is the basis of their campaigns. Therefore, every marketer should incorporate blogging as a key part of their inbound marketing.
However, even the most quality content is in vain without traffic. To help you get your blog to be seen, we’ve compiled this list of 5 blog traffic tips. Let’s explore.
1. Think about outsourcing your content
If your brand is primarily focused on product sale or other services, then blog posts are an excellent inbound marketing driver. However, a common problem arises when brands focus too much on their blog. This interferes with their core marketing strategy.
Hiring professionals to write your content might seem like another expense but think about it. Investing money in professional content will increase the quality of your posts.
Here are five of the best tools for writing and proofreading:
This tool has a 21-year-long history. It has several options and filters, for things such as urgency or the number of backlinks or references. They can provide anything from research to scientific articles, which makes this a very versatile tool.
If you want to try this tool out, there is a 14% discount for customers. For blogs that need content or strategies urgently, this tool is a great choice. Working under tight schedules will be much easier if you outsource content this way.
BestDissertation may just be the best editing tool on this list. Other than writing blogs and providing resources, they can also edit your existing blog, insert improvements and analyze it together with you. Not a bad addition to your content marketing strategy.
Made by professional writers, this tool provides a fast and detailed block according to your needs. There aren’t many filters, but the emphasis is on the description box. For optimum precision, you can chat with writers themselves.
AWS offers excellent customer service and non-stop update options. If you change your mind, you can add comments or demands. For first-time customers, there is a 20% discount for the initial order, and offers flexible pricing options.
2. Use previous work as inspiration
Many bloggers experience low traffic week in and week out. In most cases, this can be a consequence of these three factors:
- Infrequent posts
- Unfocused writing that leads nowhere
- Not too many internal links
Keep in mind that everything you post has to have a focus. The best way to think about focused writing is following these two steps:
- What is the most frequent problem my readers face?
- How can I provide them with the knowledge to solve these problems?
A problem-solution approach to writing makes your blog not only interesting but also useful. If you wish to spike up traffic with SEO, focus on internal links. Refer to your older posts in new ones and combine sections that are devoted to each problem. This will instill trust into your readers, causing your traffic to rise.
3. Monitor what’s going on
For marketers, there is a great need to be in control of the situation. The same principle works with blogging as well. You need to know what people are talking about you and how you can influence that same consensus. Mention is a great tool that tracks talk about your brand and products across multiple platforms. In real time, you can see the public’s opinion on both review websites and social media.
If you want to drive more traffic to your blog, you have to save time that goes to social media maintenance. For this reason, you can use a dashboard tool such as HootSuite. It brings social media marketing to a single page, allowing for cross-posting, scheduling campaigns.
Another good way of monitoring online activity relating to your brand is using BuzzSumo. With this tool, you can set alerts for mentions and even competitors’ posts. In addition to this, there is also an option to locate nearby influencers, filtered by topic.
When your business starts growing, it would be wise to handle all social media in one place. Schedule in advance so you can focus on surveying the market. At the same time, you can start segmenting your audience for paid campaigns.
4. Test if you’re not sure
Oftentimes, you might think of two great posts. One is going to end up left for later, but how can you know which one is the ideal choice for immediate posting? The answer lies in A/B testing.
Compare and contrast two different posts to see which one should be posted right now. You can use tools like Conversion Voodoo. If needed, this tool can test even multimedia content that you want to add to a blog post.
VWO brings a more versatile option. If you’re not sure about whether to buy the service, you can always request a demo and see how your website performs after A/B testing. Sometimes, you can increase blog traffic by simply posting at the right time. Keep in mind that these tools will also educate you, giving you the knowledge of what to post and when.
After you’ve outsourced some of your content via writing tools, you can plan and A/B test for months in advance. Gathering analytics and planning accordingly will cause your blog traffic to spike.
5. Optimize the design of your blog
You’re posting great content at the right time, but your blog still doesn’t gain the traffic you want? After you’ve eliminated most of the writing-related options, there is one thing that remains a possibility.
Your blog’s design might be the only thing keeping you from getting more blog traffic. When working with your developer team, you can use Adobe XD. With it, you can draw desktop and mobile previews, as well as run real-time tests on both code and visual elements.
Sometimes, less is more. Make sure that every section on your blog is visible and readable. The colors have to work together in contrast, to make each other more visible. A minimalist design would be best for the section with blog posts. It lets people focus solely on the writing, as well as the multimedia included.
Good options are also changing the design for the holidays, as well as organizing minimal-rebranding. Subtle changes should still retain your logo and style while administering significant improvements. If you’re unsure about a new design, there is always A/B testing or running polls. Let the audience pick your next design and participate in the story of your blog!
Low traffic on your blog can be because of several reasons. If you’re spending too much time on content, you can outsource it and be sure that it’s perfect and prepared. Sometimes, it can be as simple as an overly complex layout or interface. Know what your audience is talking about and organize your future posting schedules according to that. Stay creative and ambitious. With such an attitude, your blog will get the traffic it deserves.
Sara Williams is an editor, journalist, writer from San Jose. She likes to read the world classics, traveling, to engage in yoga. Almost all spare time she spares to reading. Meet her on Twitter.