Even if you are not a digital marketing guru we live in a world where you no longer need to be if you want to push your business online. With so much literature which can help you learn more about marketing plus a wealth of tools at our fingertips, there has never been a better time for businesses to take ownership of their own digital marketing, boosting their chances of securing new customers. Retaining customers is just as important of course, but when it comes to securing new customers, these are the tools which you need.
The real keys to digital marketing are making ads personal, making sure they are seen and most importantly, getting the message out there at speed. Touch SMS is an online SMS platform which will deliver all of the above. The idea is taking your message to where your customers are, right to their phones, ensuring that they see your message and appreciate the personal touch.
Social media will be key to your online marketing endeavors, the market and the potential for securing new customers is just too great to leave social out of any marketing campaign. The reason Hootsuite is such an important tool is that it allows you to pre-plan your posts and schedule that content to be posted throughout the day. You can schedule content for over 30 different platforms, a huge time saver and a great way to test out what content gets the best reaction and when.
Email marketing is going to be the foundation of your digital marketing efforts and that is why MailChimp is such a great tool to have. Using MailChimp you can send thousands of emails at once, all individually sent and an easy way to manage the responses. The service is free for anyone with less than 2,000 subscribers which makes it the perfect option for a young business to reach new customers.
In order to continuously mold and shape your marketing strategy you need to see some metrics as to what is performing best and why. KISSmetrics’ own tagline pretty much sums up why this is a tool which you need in your arsenal…
‘Track, analyze and optimize your digital marketing performance. See what’s working and what’s not, across all campaigns, mobile and web’
All in One SEO
If your business is using WordPress as its CMS then All in One SEO is an absolute must have tool. SEO is a great way to tap into organic search to gain new customers, and this tool will ensure that whatever content you post on your site is tweaked and presented in a way which makes it as SEO friendly as possible. This plugin is packed with tools which can help you to increase your SEO potential and it is incredibly simple to understand and use.
These are some of the essential tools which your business will need to have in order to improve your marketing ability and increase your chances of success.