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As the digital habits and technology evolve, it’s not surprising that video prediction and usage shot up in 2020. As 2021 settles, video marketing experts recommend business leaders to optimize their digital strategy and convert more using video. And they have all the reasons to do so.
Social media marketers are often overlooking the importance of YouTube Marketing. Some still think that YouTube counts as a social media network while others see it more of an online platform.
Either way, there is a plethora of marketing possibilities on YouTube – especially if your target audience is there and your competitors aren’t. Currently, one of the biggest video platforms counts two billion logged-in monthly users worldwide.
So, in that sense, whether or not this platform fulfils social network criteria is irrelevant. YouTube still is more popular than all of them. Not only that but with over 500 hours of video uploaded every minute, efficient YouTube marketing is easier said than done.
You may also be thinking ‘That’s great, but my audience isn’t on YouTube”. Well, not yet. YouTube is so extensive that it can be accessed in 76 different languages, accounting for 95 % of the world’s population.
Still not convinced?
- YouTube reaches more 18–49-year-old than any cable or broadcast network on mobile.
- Over 500 hours of video are uploaded every minute
- 50% of executives prefer watching videos to reading text.
That said, if you’re looking to get into video marketing, there’s no better video platform than YouTube. The best part is that you don’t even need to flood thousands of dollars in advertising – a well-crafted channel that constantly puts out quality content that your audience wants will get the attention and the eyeballs you need to drive acquisition through YouTube.
A Video Marketer Will: Create a Great Channel Layout & Get People to Click on Videos
This post will try to cut through bread and avoid getting into the weeds of how to upload your profile picture, cover image or video. That’s why we have YouTube: to find all the ins and outs, or technical details and instructions for that.
You need, however, to learn why color schemes and value propositions need to match your website. The reason? People love learning new things, especially if you’re proving services or products that value their needs.
Your page layout makes it easy for people to get an idea of what sort of content you publish. If you plan to upload lots of video tutorials, we’d recommend you do the same.
Create Regular Content
Table of Contents
The fastest way to increase your presence and keep your channel feed active on YouTube is by consistently updating video content. For instance, you should aim for a minimum of one video per week, however, the right amount of content depends on your goals, your audience, and your content.
One simple way to create an effective stream content is to produce a much shorter version of long-form content. Create a theme around the most looked-for topic with background music download and then share bite-size versions of it on a weekly basis. In doing so, you will keep your audience engaged and coming back for more.
Conduct a SWOT
A video marketer will conduct a necessary SWOT analysis to identify the Strengths, Weaknesses, Opportunities and Threats that each and every competitor presents. This is an effective framework for spotting what’s working and not working, and where you can create a niche with your channel.
Pro Tip: Take your time to ensure your competitors aren’t serving ads on your YouTube videos. If they do, you can block them anytime using Google’s ad manager.
Study Your Favorite Channels
Check your YouTube history and subscriptions. While doing that, pay attention to the formats and techniques that keep you interested. What keeps you coming back for more? How do most popular channels drive subscription views and engagement?
Spend at least 3 hours per week investigating YouTube’s trending videos. It doesn’t matter if these videos have nothing to do with your industry or business; you can still learn a lot from them. Areal of these videos causally or high-production? Do they add text overlays or special effects? What’s the most common length of these videos?
Check your favorite brands, and do the same exercise. Start planning your YouTube video strategy. What type of content you think will make the most sense for your company? Do you plan to use tutorials, tell stories, or establish your brand as a trendsetter?
Optimize and Get Views
Like Google, YouTube is also an optimized search engine. That means that everything you currently find is ranked by titles, descriptions, keywords, and other factors. Then there’s the recommendation algorithm which determines 70% of what users watch.
A well-organized video marketer will optimize videos so that they will stand the best chance to pop in search results and get more reviews.
Come Up with a Strong Title
A good title is one of the primary signal viewers, and YouTube’s algorithm looks at to evaluate your content.
How to Make Your Titles Stand Out? Search for relevant keywords. Research what terms and words people use to find your channel in Traffic Sources. Take a look at Google’s Ads’ Keyword Planner and Google Trends, too. Research, learn, then see if any of these popular terms can be added to your title.
What to avoid? Clickbait. The internet is full of it, and definitely, you don’t want to come up with some more. False advertising will lead to retention, which turns leads to a lower ranking. Therefore, if the keywords you’ve found don’t match your topic, look a bit further in your keyword research.
Try Working with an Influencer
A great way to showcase your brand and reach more viewers on YouTube is by working with an influencer. A Google report shows that 66% of YouTube users are more likely to look for shopping advice from their favorite brand over their favourite TV personality. The reason? It’s much easier to relate to creators.
A good video marketer will let the influencer do her/his part. The more control you try to take over the partnership, the more you will impact your brand. If so, the video will seem less genuine – and the audience will see it from a mile away.