It’s easy for your website to disappear in an ever increasing sea of competitors. How can you make your website stand out from the rest?
A good website will captivate the viewer’s attention immediately. It will stir their emotions. With a good website layout, you may not remember all the fine details, but you will remember the positive way the website made you feel. A few things to consider when building a website for your business are:
1. Organization and Structure. An excellent website is easy to follow and is not cluttered. Google should be able to easily crawl your website and index its information.
2. Simple Navigation. A great website makes it easy for visitors to find what they need quickly. If a person needs to wander around your site navigating a series of never ending menus, they will give up and go elsewhere.
3. Original Content. An awesome website is centered on what the audience needs. People don’t care about what you are selling. Good content gets your visitors involved. Top quality writing, researched frequently asked question sections, and informative visual content are keys to success. Experts from Adobe XD say, “Content is of paramount importance and every designer wants to present it in the most useful and intuitive way on their website.”
4. Speed. When a person visits your website, they are expecting an immediate response. Graphics should be optimized so as not to slow down the site. Accelerated Mobile Pages, a Google backed project, can increase the loading speed on mobile devices.
How to Determine What Images to Use On Your Website
Are you tired of seeing the same stock images on every website? If you are, visitors to your website will have the same reaction. Searching for, creating, and placing the right images on your website is a time-consuming process, but it is one that is worth the effort.
The images on your site should make it look clean, not busy. A key to doing this is making sure that images are clear and focused on the subject. If the image you choose is busy or does not have a clear focus, users won’t read the text or click where you want them to because the image makes their eyes get lost.
Even if your topic requires images of sizeable groups of people, the focus should be on a particular subject, giving the user an obvious idea of what value they are getting from each image.
Stay away from posed stock images. Your audience will be good at identifying these fake images. They will rob your site of authenticity. That’s not what you want for your brand. A rule of thumb is that if the image feels unnatural when you look at, it will be unnatural for the user.
Look for images that work with your brand colors. If your brand has colors on the cooler side, then you want images that have cool tones, like green and blue. Conversely, if your site has brown or orange, then you will want to look for images that have warmer tones.
Make Sure the Links to Your Page Work
Even the best websites on the planet will eventually have a broken link. What is important is that you make a practice of finding broken links and fixing them. If left unchecked, broken links can lead to huge negative consequences.
Broken links could include hyperlinks on your site that lead to pages that don’t exist. They can be internal links or external links. When a link is broken, your visitors you get the frustrating message “404 error.”
Broken links will have three primary negative effects on your site. They are:
1. Broken links lead to usability issues. The golden rule of website usability is that visitors should easily get what they expect. That is why 404 errors cause frustration and lead to a negative overall impression of your site.
2. Broken links cause search engine optimization issues. Broken links lead to a spike in bounce rates and lower your session duration. Broken links result in fewer conversions, and this affects your search rankings.
3. Broken links impact the success of your business. Broken links are opportunities that you have missed. Customers may choose your competitor’s website or abandon the buying process on your site.
Great websites do not happen by accident. They result from careful planning, meticulous image selection, constant maintenance, good website layout, and easy navigation.