Nowadays, social media marketing has been gaining ever-increasing momentum. This has led to various resources being developed that can help you make the most of this mode of marketing. These resources help to schedule posts, create and edit content, analyse engagement, and much more.
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As a fast-growing platform, Facebook has evolved over time and now has multiple features that support brand marketing. To be able to keep up with all this new technology, you must take help from external tools and resources.
This can also help you to save time and effort, and you will be able to apply your marketing strategies effectively. In order to gain popularity on Facebook, you should take all the help you can get.
External resources are even more useful in the case that the user does not have prior experience in marketing. The tools will guide you along the path to social media popularity. Being successful in marketing your social media pages leads to a direct increase in business since you will be engaging a huge audience.
Here are 5 resources that can help you to increase reach on Facebook.
1. Agorapulse
Agorapulse is a social media management tool that helps you to schedule your posts and manage your account, thereby increasing audience engagement on your Page. It can also create reports on the analysis of your Page’s performance and audience engagement, which you can use for presentations and work on further strategies.
This tool allows you and your team to collaborate on your Facebook Page at the same time which gets your work done faster. To ease communication between you and your audience, Agorapulse has a Social Inbox using which you can find and filter your messages, comments, mentions, etc.
Additionally, you can also use the Automated Inbox Assistant that further simplifies your engagement with your audience. To do this, you need to set up automated moderation rules so that Agorapulse can automatically respond to certain messages and notifications in a specified manner.
This tool comes with 3 pricing plans. The Pro plan is at $79 per month, the Premium plan is at $159 per month, and the Enterprise plan is priced according to your needs.
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2. Biteable
Videos are a great way to attract people to your brand. It easily catches one’s attention, and with a great video, you can increase your online customer base. To be able to create such fantastic videos, you must check out Biteable.
Biteable is a website that can help you create, edit, and finalise great video content. They also have a huge library of stock footage that you can use in your videos. You just need to sign up, choose the videos you want to add, customise them, and voila! Your video is ready!
There are multiple templates to choose from, and you can create videos for Facebook Ads as well as Facebook Covers. It is free to use but you can also upgrade your account to a Plus or Ultimate account.
3. Hootsuite
Hootsuite is one of the best and most trusted social media marketing tools. It helps you to manage practically all activity on your social media. The tool makes it less cumbersome and easier with its numerous features.
In addition to scheduling and posting content, you can also directly boost your posts from Hootsuite so that it receives more audience engagement. You can create marketing strategies based on any goal you pick. The software will track your performance throughout to help you achieve your goal.
The best part is that you can do all this right from wherever you are!
4. Buffer
Companies like Shopify, Huckberry, Food52, and Spotify trust Buffer as their social media management tool. They provide three types of services – Publishing, Analytics, and Engagement.
Under Publishing, you can create and schedule posts to be published. The Analytics section provides you with statistics on your social media performance that you can use for your reports. The Engagement tool helps to ease communication between you and your audience by providing you with options to filter out messages and comments.
Buffer offers a 14-day free trial period during which time you can get a feel of the tool. There are 3 paid plans under Publishing and 2 under Analytics which you can choose from to avail the features provided by Buffer.
5. Sprout Social
Sprout Social is an extensive social media management tool. Its services are sorted based on the product and needs. For example, you can choose services pertaining to the Retail industry under the “By Need” section, or you can view Analytics under the “Product” section.
It is a one-stop-shop for all your social media needs. You can manage posts, messages, collaborations, and data from the same account. Sprout Social is used and trusted by leading organisations around the world such as Unicef, Purdue University, Columbia, DreamWorks, and more.
In addition to these resources, you must apply certain strategies to the way you use Facebook, in order to maximise audience engagement. These strategies are simple tricks such as diversifying the type of content you post, engaging with your audience, paying heed to their suggestions, etc.
These tricks will help you to keep your audience and customers happy. Take criticism positively as you can use that criticism to improve your Page, so it eventually is for your own benefit!
